Rohit Shishodia
The Ministry of Ayush, in collaboration with the Ministry of Commerce, has decided to set up an Ayush Export Promotion Council at the Ayush Ministry to boost its products' exports.

Both ministries have also decided that the entire Ayush sector will work together to achieve price and quality competitiveness to boost Ayush exports. The decision was taken in a virtual

meeting between Ayush minister Shripad Naik and Commerce minister Piyush Goyal.

According to the Ministry of Ayush, the ministry will work in collaboration with the Bureau of Indian Standards to develop international standards for Ayush products as well as services.

The ministry and its industry will identify best practices and success stories and promote them in the public.

It was decided that Ayush industry will work on ensuring quality and standards of Ayush products as well as to become price-competitive. Ayush will figure in the Brand India activities.

Ayush minister Shripad Naik stressed that trade and commerce in the Ayush sector needed to upscale quickly in order to meet the growing demands from India and abroad, and to serve the larger number of people who are now looking up to these systems for maintaining their health.

He pointed out that the Ayush immunity protocols and the National Clinical Management Protocol for Covid 19 for Ayurveda and Yoga were timely interventions which provided relief to large sections of the population.

"The emerging evidence of a correlation between the low Covid -19 mortality rates and large-scale adoption of Ayush prophylactic solutions by the population is significant for the public health practice in the country, " he added.

The minister pointed out that the spurt in exports of Ayush products in recent months is a direct reflection of their growing popularity in many countries.

Commerce minister Piyush Goyal called upon the Ayush Ministry to work in coordination with the Commerce and Finance Ministries to achieve this early. Goyal also advised the industry leaders to work simultaneously on the quality and pricing of their products, so that they become increasingly competitive in the global market.

He supported the concept of an Ayush Export Promotion Council and said that the Commerce Ministry would be happy to support the same.

He assured that the continued support of Commerce Ministry would be available to the Ayush sector on all matters of trade promotion, and special meetings with the functionaries of the Ministry would be arranged as and when required, to discuss any important issue, he added.  The minister also assured that Ayush will figure appropriately in the “Brand India” activities being presently undertaken.