PepsiCo India and Confederation of Indian Industry (CII) have joined hands to spread awareness about healthy eating and active lifestyle on the occasion of World Food Day. So far, both organizations have engaged with over 250 corporates and 150 colleges across India over the issue.
In an interaction through webinar, Ms Vinita Bali, Chairperson, CII National Committee on Nutrition, said, “Nutrition is complex and therefore needs to be simplified so that each of us can make well informed and responsible choices about the food we eat and the lifestyles we adopt.”
She added that a day like today puts the spotlight on food and hopefully generates enough interest and curiosity among people to be well informed and make the right choices for their own well-being – both in terms of fresh as well as packaged food.
Dr Jagmeet Madan, National President of The Indian Dietetic Association, said that “India is a Young Nation. Making the ‘Right and Simple Nutrition Connect’ with the important stakeholders of this country is the prerequisite to a healthy nation. The key messages in Nourishing Young India are -- Build a Happy and Healthy relationship with Food; Make it Simple; Focus on Ingredients and Diversity in your plate.”
“The endeavor of each nutritionist today should be to create a Tsunami of Scientific, Credible information in a palatable form for the Young India,” added Dr Madan.
Ahmed ElSheikh, President, PepsiCo India, said, “Nutrition is intrinsic to human development. It is a crucial driver of a healthier society, a more productive population and a stronger economy. The National Nutrition Mission is an important initiative of the Government of India to create awareness around the right dietary habits. In fact, the current challenging times have only heightened the desire of people to stay healthy.”