Rohit Shishodia
To save chemists from loss of business due to online pharmacies, Aprazer Healthcare, a Delhi based marketing firm of drugs, will launch AapkaChemist, an online digital platform, on January 16, 2019, in Delhi.

AapkaChemist website and app will have list of local chemists who can sell medicines through this digital platform at discounted rates. Aprazer Healthcare is headed by Mr Simranjit Singh Gandhi.

This platform empowers local chemists to get customers’ queries online, provide higher discounts and offers super-fast delivery of the medicines. Customers will be able to raise their queries to nearby chemists and get the best discounts on medications.

Customers can also opt for a self-pickup of the medicines from a chemist store near them. The local pharmacies can directly coordinate with customers and  ensure that the medicines are dispensed as per the prescription & guidelines under the Drugs & Cosmetics Act 1940.

“Today, a majority of consumers prefer to shop online and readily adopt online concepts with the blink of an eye. Buying medicine involves a human touch between a chemist and the customer, which no technology can replace. Our company believes that e-pharmacies can never replace the experience and significance of local pharmacies in the healthcare ecosystem,” said  Simranjit Singh Gandhi, CEO, Aprazer InfoTech Pvt. Ltd.

“Online pharmacies do not deliver medicines to remote areas, and usually, the medicines get delivered within 12-72 hours after placing an order. Patronising nearby chemists only at the time of emergencies is unfair. If given the right support, local chemists are capable of delivering higher discounts and superior services to their customers more efficiently. “AapkaChemist” will provide a level playing field and will give a definite edge to local pharmacies over epharmacies,” said Mr Singh.

“AapkaChemist” will also offer local chemists access to their massive procurement and distribution network to ease the process of restocking inventories. Aprazer InfoTech’s delivery platform “TroFro” will ensure the delivery of goods from distributors to pharmacies at nominal delivery charges.