Mankind Pharma will organise over 400 free blood pressure check-up camps to spread awareness about healthy heart.
The pharma giant said that it is encouraging healthcare professionals to take a pledge to support cardiac care awareness.
The company is attempting the largest Cardiac Care Awareness Pledge by Healthcare Professionals (HCPs). They will pledge to promote heart health awareness and encourage heart-healthy lifestyles. Upon the successful completion of this pledge, participants will receive a Digital Record Certificate as a token of appreciation and recognition for their commitment to cardiac care.
“As a part of the initiative, Mankind Pharma is organizing over 4000 Free Blood Pressure Camps across India which will provide easy access to blood pressure monitoring and guidance on maintaining healthy blood pressure levels,” Mankind Pharma stated.
The company has collaborated with 10,000+ healthcare providers to educate patients through personalized video messages to spread awareness. Additionally, it has also associated with The European Association for the Study of Diabetes, to help train and certify 11,622 primary healthcare centers to diagnose and manage Diabetes, Blood Pressure, and Hypertension.
The pharma brand is also hosting a public awareness webinar on tips and tricks to manage heart disease and emergency care. The webinar will be conducted in regional languages (Hindi, Odiya, Bengali, Marathi, Malayalam, Kannada, Tamil, and Telugu) to reach a wider audience.
This extensive initiative aims to reach communities far and wide, making heart health assessment and guidance accessible to all.
Mr Rajeev Juneja, Vice Chairman and Managing Director, Mankind Pharma, said, “Mankind Pharma is committed to improving heart health through awareness, education, and timely intervention. Our World Heart Month Campaign 2023 reaffirms our dedication to empowering individuals with the knowledge and tools they need to take charge of their heart health. We believe that a healthy heart is the foundation of a vibrant life, and we're committed to making a difference, one heartbeat at a time.”
According to statistics published in ‘The Lancet’ in India, cardiovascular diseases affect 282 out of every 100,000 people, compared to the global average of 233. Hence, Mankind Pharma launched a campaign, which began on September 20 and will run through October 10, 2023.