“Give blood, give plasma, share life, share often,” is the slogan of this year’s World Blood Donors Day, the World Health Organisation (WHO) said.
The slogan focuses on patients requiring life-long transfusion support and underlines the role every single person can play by giving the valuable gift of blood or plasma.
It also highlights the importance of donating blood or plasma regularly to create a safe and sustainable supply of blood and blood products that can be always available across the globe so that all patients in need can receive timely treatment.
The objectives of celebrating World Blood Donor Day are to recognise and thank individuals who donate blood and encourage more people to become new donors.
The other objective is to encourage people in good health to donate blood regularly, as often as is safe and possible, to transform the quality of life for transfusion-dependent patients and help to build a secure blood supply in all countries in the world;
The emphasis is on highlighting the critical roles of voluntary non-remunerated regular blood and plasma donations in achieving universal access to safe blood products for all populations; and
It stresses on mobilizing support at national, regional and global levels among governments and development partners to invest in, strengthen and sustain blood programmes at the national level
The WHO stated that activities that would help promote the slogan of this year’s World Blood Donor Day may include donor appreciation ceremonies, social networking campaigns, special media broadcasts, social media posts featuring individual blood donors with the slogan, meetings and workshops, musical and artistic events to thank blood donors, and colouring the iconic monuments red or yellow. Countries are encouraged to disseminate to various media outlets stories of people, in particular transfusion-dependent patients, whose lives have been saved through blood or plasma donation as a way of motivating blood and plasma donation.